Kool Aid

This 1980’s Kool- Aid commercial fits right into the long standing traditional Kool Aid commercials by ingeniously allowing their message to be advertised in the form of a song which not only stands out in a series of minute long commercials, but also grabs the attention to their directed audience; children.

Kool Aid shapes their commercials so that, not only are they attractive to young eyes, but that the product also appears safe and nutritious to the adult viewers. Packing the commercial with bright young faces allows children of the age bracket Kool Aid aims for, to easily relate to the commercial. Typically when the sellers are in the same age bracket as the buyers, the influence to buy the product will rise as well as become more alluring. The message in the form of a song only further grabs the attention of the young viewers and will also cause the viewers to listen to the commercial more attentively.

The very first lines of the commercial explain the very aim of the Kool Aid add as well has the conditioning aspect of the commercial. After the little girl and boy are talk about being hot and thirsty they both scream for Kool Aid. This brings forth the conditioning aspect of the commercial which trains children to think about Kool Aid when they become hot and thirsty. When the personified Kool Aid jug comes in, it flies in like some sort of hero while singing “ Kool Aid wipes out the thirst for you.” The commercial continues with bright, smiling, happy look upon the children’s faces meanwhile, convincing the audience of its great taste. As the commercial ends there is a play on the word cool, meaning both something cold and popular.

The Emotional aspect of the commercial is upbeat and energetic throughout the whole act. The children act tired and thirsty in the beginning of the commercial which introduces the personified Kool Aid man which immediately changes the attitudes of the children to excited and happy. Therefore sending a message to the audience that not only does Kool Aid taste good, it also brings happiness.