Thursday, May 7, 2009
Saturday, May 2, 2009
Kool Aid
This 1980’s Kool- Aid commercial fits right into the long standing traditional Kool Aid commercials by ingeniously allowing their message to be advertised in the form of a song which not only stands out in a series of minute long commercials, but also grabs the attention to their directed audience; children.
Kool Aid shapes their commercials so that, not only are they attractive to young eyes, but that the product also appears safe and nutritious to the adult viewers. Packing the commercial with bright young faces allows children of the age bracket Kool Aid aims for, to easily relate to the commercial. Typically when the sellers are in the same age bracket as the buyers, the influence to buy the product will rise as well as become more alluring. The message in the form of a song only further grabs the attention of the young viewers and will also cause the viewers to listen to the commercial more attentively.
The very first lines of the commercial explain the very aim of the Kool Aid add as well has the conditioning aspect of the commercial. After the little girl and boy are talk about being hot and thirsty they both scream for Kool Aid. This brings forth the conditioning aspect of the commercial which trains children to think about Kool Aid when they become hot and thirsty. When the personified Kool Aid jug comes in, it flies in like some sort of hero while singing “ Kool Aid wipes out the thirst for you.” The commercial continues with bright, smiling, happy look upon the children’s faces meanwhile, convincing the audience of its great taste. As the commercial ends there is a play on the word cool, meaning both something cold and popular.
The Emotional aspect of the commercial is upbeat and energetic throughout the whole act. The children act tired and thirsty in the beginning of the commercial which introduces the personified Kool Aid man which immediately changes the attitudes of the children to excited and happy. Therefore sending a message to the audience that not only does Kool Aid taste good, it also brings happiness.
Kool Aid shapes their commercials so that, not only are they attractive to young eyes, but that the product also appears safe and nutritious to the adult viewers. Packing the commercial with bright young faces allows children of the age bracket Kool Aid aims for, to easily relate to the commercial. Typically when the sellers are in the same age bracket as the buyers, the influence to buy the product will rise as well as become more alluring. The message in the form of a song only further grabs the attention of the young viewers and will also cause the viewers to listen to the commercial more attentively.
The very first lines of the commercial explain the very aim of the Kool Aid add as well has the conditioning aspect of the commercial. After the little girl and boy are talk about being hot and thirsty they both scream for Kool Aid. This brings forth the conditioning aspect of the commercial which trains children to think about Kool Aid when they become hot and thirsty. When the personified Kool Aid jug comes in, it flies in like some sort of hero while singing “ Kool Aid wipes out the thirst for you.” The commercial continues with bright, smiling, happy look upon the children’s faces meanwhile, convincing the audience of its great taste. As the commercial ends there is a play on the word cool, meaning both something cold and popular.
The Emotional aspect of the commercial is upbeat and energetic throughout the whole act. The children act tired and thirsty in the beginning of the commercial which introduces the personified Kool Aid man which immediately changes the attitudes of the children to excited and happy. Therefore sending a message to the audience that not only does Kool Aid taste good, it also brings happiness.
Thursday, March 26, 2009
Bittersweet symphony lyrics
Cause it's a bittersweet symphony, this life
Trying to make ends meet
You're a slave to money then you die
I'll take you down the only road I've ever been down
You know the one that takes you to the placeswhere all the veins meet yeah
No change, I can't change
I can't change, I can't change
But I'm here in my mindI am here in my mind
But I'm a million different people
from one day to the next
I can't change my mind
No, no, no, no, no, no, no,no,no,no,no,no(fading away)
Well I never pray
But tonight I'm on my knees yeah
I need to hear some sounds that recognize the pain in me, yeah
I let the melody shine, let it cleanse my mind, I feel free now
But the airways are clean and there's nobody singing to me now
No change, I can't change
I can't change, I can't change
But I'm here in my mind
I am here in my mind
And I'm a million different peoplefrom one day to the next
I can't change my mind
No, no, no, no, no, no, no
I can't changeI can't change
it'Cause it's a bittersweet symphony, this life
Trying to make ends meet
Trying to find some money then you die
I'll take you down the only road I've ever been down
You know the one that takes you to the placeswhere all the veins meet yeah
You know I can't change, I can't change
I can't change, I can't change
But I'm here in my mindI am here in my mind
And I'm a million different peoplefrom one day to the next
I can't change my mind
No, no, no, no, no
I can't change my mind
no, no, no, no, no,
I can't change
Can't change my body
,no, no, no
I'll take you down the only road I've ever been down
I'll take you down the only road I've ever been down
Been down
Ever been down
Ever been down
Ever been down
Ever been down
That you've ever been down
That you've ever been down
Trying to make ends meet
You're a slave to money then you die
I'll take you down the only road I've ever been down
You know the one that takes you to the placeswhere all the veins meet yeah
No change, I can't change
I can't change, I can't change
But I'm here in my mindI am here in my mind
But I'm a million different people
from one day to the next
I can't change my mind
No, no, no, no, no, no, no,no,no,no,no,no(fading away)
Well I never pray
But tonight I'm on my knees yeah
I need to hear some sounds that recognize the pain in me, yeah
I let the melody shine, let it cleanse my mind, I feel free now
But the airways are clean and there's nobody singing to me now
No change, I can't change
I can't change, I can't change
But I'm here in my mind
I am here in my mind
And I'm a million different peoplefrom one day to the next
I can't change my mind
No, no, no, no, no, no, no
I can't changeI can't change
it'Cause it's a bittersweet symphony, this life
Trying to make ends meet
Trying to find some money then you die
I'll take you down the only road I've ever been down
You know the one that takes you to the placeswhere all the veins meet yeah
You know I can't change, I can't change
I can't change, I can't change
But I'm here in my mindI am here in my mind
And I'm a million different peoplefrom one day to the next
I can't change my mind
No, no, no, no, no
I can't change my mind
no, no, no, no, no,
I can't change
Can't change my body
,no, no, no
I'll take you down the only road I've ever been down
I'll take you down the only road I've ever been down
Been down
Ever been down
Ever been down
Ever been down
Ever been down
That you've ever been down
That you've ever been down
Beginning with fast, high, pitched notes The Verve’s “bittersweet symphony” erratic melody with introspective lyrics reflects on self motivation and the capability to understand life. The title itself is a representation of the song, focusing on the path of life filled with both ups and downs that make journey itself a bittersweet experience. The artist, Richard Ashcroft, seems to find a connection between music and life by comparing life to a bittersweet symphony. The combination of a traditional melody being combined with an alternative rock sound allows this song so appeal in the different stages of life.
Within the first stanza Ashcroft makes a bold statement about the way our present day society functions which sets the tone for the rest of the song. “trying to make ends meet you’re a slave to money then you die.” Along with stressing noting the impermanence of this life, Ashcroft points out how our society today glorifies the dollar and we allow it to dictate who we are. Ashcroft also purposely compares money to death because in relation to death money doesn’t seem so important, yet people waste their whole lives striving for it.
This song is essentially about the difficulty in breaking away from what is view as normal in today’s society and accepting the standards knowing they can’t change. The anatomical reference Ashcroft makes “I’ll take you down the only road I’ve ever been down you know the one that takes you to the places where all the veins meet” alludes to following your heart and breaking away from the typical path. The writer is fully aware that a fulfilling life is found through the heart but finds it easer to accept the path society has set before us. The chorus “ I can’t change I can’t change” further intensifies the idea that it’s easier to accept what society demands and finds himself trapped “here in this moment.” The repetition of “I can’t change.. I’m here in my mind” allows for “but I’m a million different people from one day to the next” to stand out. Ashcroft is illustrating how we are all influences on one another and how we find ourselves conforming to the different environments we put ourselves in.
By second refrain there is a shift in tone. The writer goes from understanding conformity to a hopeful tone that one day this may all change. He finds hope by making references to God by praying and “I let the melody shine, let it cleanse my mind, I feel free now.” Ashcroft finds his individuality and a release from conformity through music, but this new found freedom is not recognized. He again realizes that his heart is the path to take, but society forbids him from making this step. He ends the song noting that you can’t change who you were created to be, but you can be led down different roads and depending where you end up, makes you who you are.
Within the first stanza Ashcroft makes a bold statement about the way our present day society functions which sets the tone for the rest of the song. “trying to make ends meet you’re a slave to money then you die.” Along with stressing noting the impermanence of this life, Ashcroft points out how our society today glorifies the dollar and we allow it to dictate who we are. Ashcroft also purposely compares money to death because in relation to death money doesn’t seem so important, yet people waste their whole lives striving for it.
This song is essentially about the difficulty in breaking away from what is view as normal in today’s society and accepting the standards knowing they can’t change. The anatomical reference Ashcroft makes “I’ll take you down the only road I’ve ever been down you know the one that takes you to the places where all the veins meet” alludes to following your heart and breaking away from the typical path. The writer is fully aware that a fulfilling life is found through the heart but finds it easer to accept the path society has set before us. The chorus “ I can’t change I can’t change” further intensifies the idea that it’s easier to accept what society demands and finds himself trapped “here in this moment.” The repetition of “I can’t change.. I’m here in my mind” allows for “but I’m a million different people from one day to the next” to stand out. Ashcroft is illustrating how we are all influences on one another and how we find ourselves conforming to the different environments we put ourselves in.
By second refrain there is a shift in tone. The writer goes from understanding conformity to a hopeful tone that one day this may all change. He finds hope by making references to God by praying and “I let the melody shine, let it cleanse my mind, I feel free now.” Ashcroft finds his individuality and a release from conformity through music, but this new found freedom is not recognized. He again realizes that his heart is the path to take, but society forbids him from making this step. He ends the song noting that you can’t change who you were created to be, but you can be led down different roads and depending where you end up, makes you who you are.
Thursday, February 19, 2009
Death Ablaze
Love is death set ablaze.
The side effects are costly when it appears.
Death is the game love plays
The trouble with love is the maze
Its merciless and ruthless, unworthy of tears.
Love is death set ablaze
It will pull your heart into a craze
And that is when death is near
Death is the game love plays
The whole world seems to be in a haze
Because you ignore the warnings you hear
Love is death set ablaze
The damage love has done will never raise
If only you knew not to let love steer
Death is the game love plays
So when you realize the role love plays
You allow death to destroy all fear.
Love is death set ablaze
Death is the game love plays
The side effects are costly when it appears.
Death is the game love plays
The trouble with love is the maze
Its merciless and ruthless, unworthy of tears.
Love is death set ablaze
It will pull your heart into a craze
And that is when death is near
Death is the game love plays
The whole world seems to be in a haze
Because you ignore the warnings you hear
Love is death set ablaze
The damage love has done will never raise
If only you knew not to let love steer
Death is the game love plays
So when you realize the role love plays
You allow death to destroy all fear.
Love is death set ablaze
Death is the game love plays
Thursday, February 12, 2009
Desire...
Desire.
Symptoms: racing heartbeat, sweaty palms, nervousness.
Nothing feels quite right.
All is black and time is of the essence.
The world around you seems to be in motion while you stand still. You become unconscious of the wild things racing around you, while your mind focuses in on this insane aqua chrome horizon far off in the distance.
You stand in a trance.
Some sort of voodoo like state. And then…
the dark lights approach,
The reality of the situation becomes intense.
Tense like silver ice unable to crack.
You need a reload…
Something that will lead to recovery.
You think…
maybe coolwater splashed upon the heated sweat on your face..
Or maybe….
Ambition.
It acts as diesel fuel to any type of drive.
This ambition is essential.
It’s the flash of fuchsia in the dark room.
It’s the silver lining.
It all it comes down to this one moment . This one shot.
So for now you can look ahead to the luminous moon or
you can leave it all behind with more then a kilo worth of regret.
Symptoms: racing heartbeat, sweaty palms, nervousness.
Nothing feels quite right.
All is black and time is of the essence.
The world around you seems to be in motion while you stand still. You become unconscious of the wild things racing around you, while your mind focuses in on this insane aqua chrome horizon far off in the distance.
You stand in a trance.
Some sort of voodoo like state. And then…
the dark lights approach,
The reality of the situation becomes intense.
Tense like silver ice unable to crack.
You need a reload…
Something that will lead to recovery.
You think…
maybe coolwater splashed upon the heated sweat on your face..
Or maybe….
Ambition.
It acts as diesel fuel to any type of drive.
This ambition is essential.
It’s the flash of fuchsia in the dark room.
It’s the silver lining.
It all it comes down to this one moment . This one shot.
So for now you can look ahead to the luminous moon or
you can leave it all behind with more then a kilo worth of regret.
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